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KANSAS CITY NEWS TODAY - Friday, January 2, 2009
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Rose over the rainbow
The Bayer Advanced Garden of Oz Rose Parade float featured a rose that traveled over the rainbow on NASA's space shuttle. (PRNewsFoto/Bayer Advanced)
Garden of Oz Float Wins Fantasy Trophy
KANSAS CITY, MO, (PRNewswire-USNewswire), January 2, 2009 - Bayer Advanced won its ninth consecutive Rose Parade trophy with its Garden of Oz float during the January 1, 2009, Rose Parade. Bayer Advanced makes consumer rose care products that make it easy to grow Rose Parade-quality roses in your own backyard.

Tournament of Roses judges awarded the Bayer Advanced float the Fantasy Trophy for most outstanding display of fantasy and imagination. Bayer Advanced is a three-time winner of the Fantasy Trophy.

"It's an honor to be recognized with our ninth consecutive trophy for the Bayer Advanced Garden of Oz Rose Parade float," said Mark Schneid, head of marketing for Bayer Advanced. "The Garden of Oz is symbolic of the type of wishes Bayer Advanced grants: Rose Parade-quality roses in your own backyard." Kansas City, Mo., is the home of Bayer CropScience's core technology center; the company's Bayer Advanced arm is the float's sponsor.

The theme for the 120th Rose Parade was Hats off to Entertainment. Bayer Advanced and Pasadena-based Phoenix Decorating, the largest Rose Parade float builder, created the float that salutes one of the most entertaining and popular movies of all time: The Wizard of Oz, which was released in 1939. The American Film Institute considers it one of America's 10 greatest films. Warner Bros. has launched a 70th anniversary celebration.

Key Features of the Bayer Advanced Garden of Oz Float

  • Sculpted characters (20-plus-foot-tall) including the Scarecrow, Tin Man, Cowardly Lion and Professor Marvel (a.k.a. The Wizard of Oz).
  • Two riders: Dorothy and Glinda, the Good Witch.
  • A rotating giant rose inside Professor Marvel's crystal ball. The Tin Man's hat releases steam.
  • The float is 55 feet long and 18 feet wide. Emerald City is 30 feet tall and has multiple strobe lights.
  • The float will feature more than 12,000 roses. Yellow roses, officially named Yellow Brick Road in 2007, will be used to make the Yellow Brick Road on the Bayer Advanced Garden of Oz float.
  • The float will also showcase a rose officially named after the Tournament of Roses(R) that flew on NASA's space shuttle Atlantis in February 2008. The rose was grown in the Bayer Advanced-sponsored Wrigley Gardens at the Tournament of Roses Association headquarters in Pasadena. Bayer Advanced products are used to grow all the roses in the Wrigley Gardens. The rose was selected by Bayer Advanced Garden Expert Lance Walheim, who dried it in preparation for the shuttle mission. It was one of two Tournament of Roses roses taken into space by Lance's brother, astronaut Rex Walheim. "Bayer Advanced has always made it a point to feature special roses on our floats," says Lance Walheim. "Featuring a rose that has been in space is very special. It traveled over the rainbow."
  • The world debut of the Pink Promise rose -- one of the 2009 All-America Rose Selections(TM) winners for best rose of the New Year.
All previous Bayer Advanced Rose Parade floats have received Tournament of Roses trophies. Each float, including the Bayer Advanced Garden of Oz, was designed by Phoenix Decorating's Michelle Lofthouse.

Children International Wins Award for Social Networking to Help Poor Children Around the World
KANSAS CITY, MO, (PRNewswire-USNewswire), December 29, 2008 - Children International, a humanitarian organization with headquarters in Kansas City, has won an award for using the internet to connect new supporters with poor children around the world.

The charity received the Innovator Award from Convio, an internet marketing company, provider, forits Lift One Project - a social networking tool - to help reach its goal of providing sponsorship assistance to 400,000 children by the year 2011.

Steven Forsey from North Tonawanda, New York, recently won a contest using this social networking tool. Forsey said, "Children International has ignited a firestorm of interest and captured people's true inherent passions for giving and selfless service.Children International is enlisting sponsorship activism at home, in our neighborhoods, at our workplaces, and in and around our communities, essentially taking sponsorship back to the places where it starts."

Over 4,000 people have signed up to use Lift One since its launch in November 2007, and are helping lift poor children from poverty around the world as a result of their online campaigns.

Children International President and Chief Executive Officer Jim Cook stated, "We are very grateful for winning this award, but more proud of helping children who live in poverty. Using the internet is an economical way to broaden our family of sponsors who want to help poor children."


Tour of Missouri Officially Announces Dates and Upgrade to "Above Category" Ranking for 2009
KANSAS CITY, MO, (kansascityfrontpage.com), December 29, 2008 - The Tour of Missouri, which enters its third year in 2009, has formally announced its official dates as September 7th - 13th, as well as an upgrade to the highest status from the international governing body for the sport of cycling.

The upgrade raises the level to a 2.Hors Category from the Union Cycliste Internationale, the governing body for world cycling, and USA Cycling, the national governing body for the sport in America. The upgrade from 2.1 last year to an 'above category' ranking will put the Tour of Missouri on par with a mere handful of major professional stage races outside of Europe. The only other American race with an equivalent ranking is the Amgen Tour of California, which will be staged February 13-22.

"The success of the first two years is really astounding," said Missouri's Lt. Governor Peter Kinder, who also serves as chairman of Tour of Missouri, Inc., the event's rights holder. "Due to its overwhelming success, the international governing body as well as USA Cycling have recognized all the good work done by host communities, state tourism, race organizers, and, of course, our sponsors. This marks a great step for the event and bodes well for the people supporting this great race."

Lt Governor Kinder added that the 2008 Tour of Missouri attracted spectators from 32 states and 21 countries. An estimated 434,000 saw part of the event, making it Missouri's largest single international sporting event. Television coverage through FOX Sports Midwest and Fox Sports-Kansas City and up to three hours daily live via the web on universalsports.com and tourofmissouri.com extended the Tour's reach to more than five million viewers.

Added Chris Aronhalt, managing partner of Event Managers Medalist Sports: "The meteoric rise of this event is a testament to the leadership and vision at the state level. An event of this size and magnitude can only be achieved with the proper support from both the public and private sectors. The people within the state have embraced this event and helped propel it to prominence."

The year's race was won by American Christian Vande Velde of the Garmin-Chipotle team. Earlier in 2008, Vande Velde finished fourth in the Tour de France and was the highest-placing American. British sprinting sensation Mark Cavendish of America's Team Columbia won three stages of the race.

"Being a Midwestern guy (from Chicago area), the Tour of Missouri was the perfect way to end the year, with a major race on domestic soil. It's amazing how this event has grown in only two years," Vande Velde said at the end of last year's event. "This has the feeling of a top race in Europe. Plus, the race was super hard...everywhere we went, there were great crowds. It's obviously promoted well and the organization is top notch."

The race will start on Labor Day for the first time and conclude six days later on Sunday. Route host cities will be announced in late January in Jefferson City at a press conference.


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