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Kansas City News Today Kansas City Front Page is a weekly news publication, with daily updates, spotlighting attractions, events, business and hospitality in Kansas City. |
KANSAS CITY NEWS TODAY - Monday, January 26, 2009  Women Love Shopping - But Still Not For Cars KANSAS CITY, MO, (PRNewswire-USNewswire), January 26, 2009 - Car shopping is not high on any woman's list of good times, even during good times. High-pressure sales tactics, condescending treatment, hidden mark-ups, premiums, documentation fees, that awful feeling that she has probably just paid too much for a car because she hasn't the patience or fortitude to handle the haggle, and the salesperson talking only to her significant other (male) when she is paying for it... all that still exists even in this day when the auto industry should be scrambling to get every sale they can. Automall Network commissioned an independent survey of 100 South Florida women regarding their experiences with car shopping: - 55% of those surveyed negotiated a lease or purchase herself, however only 49% felt they'd gotten the dealer's best price - 53% felt they'd been treated unfairly as a female - 87% of those who felt they'd been treated unfairly had taken a male counterpart along to help with the negotiations (brother, spouse, friend or father) fearing she would not get a good price and be taken advantage of on her own - 82% of all women surveyed said they would prefer to use a professional service to save time and energy in the shopping process - 81% of all women surveyed said they would prefer to use a professional service to conduct the negotiations as they felt it would save them money - And 79% of all women surveyed said they would prefer to use a professional service to avoid dealing with the salesperson. "Why car dealers are still approaching women like second-class citizens is a mystery, especially in this economy" says Automall Network founder Viraf Baliwalla. "It is the woman who makes 85% of the buying decisions when it comes to a family vehicle, and 100% if she's independent". 5.7% Of U.S. Households Still Unprepared for the Switch to Digital Television KANSAS CITY, MO, (PRNewswire-USNewswire), January 26, 2009 - More than 6.5 million U.S. households - or 5.7 percent of all homes - are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December. Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 12.4% of the households completely unready. The most prepared market is Hartford & New Haven, with only 1.8% of homes unready. In Kansas City, 75.88% are ready with, 5.75% completely unready and in St. Louis, 79.72% are ready, with 5.26% completely unready. Under government-mandated action, all television stations are required to switch to digital programming by February 17, 2009, which will leave viewers without a television signal unless they purchase digital television sets, connect to cable, satellite, and alternate delivery systems or purchase a converter box. "Nielsen has been preparing for the transition to digital television for more than two years," said Nielsen Vice Chair Susan Whiting. "Because we recognize that accurate and reliable information on consumer behavior is essential to this transition, we've been sharing our data with clients, government leaders and the public so they could track progress to digital readiness." "There are still millions of people who will be adversely affected because they are not ready for the digital transition. So it's critical that we provide them with the information and resources they need to stay connected with the world," said Ernest W. Bromley, Nielsen Hispanic/Latino Advisory Council (HLAC). "Nielsen has played a key role in reaching out to our underserved communities and helping them understand what needs to be done," said Nita Song, Nielsen Asian Pacific American Advisory Council (APAAC). "It is imperative that we operate at an accelerated pace to educate those who are at the greatest risk of losing their television service -- low- income households, large numbers of senior, minority and disabled viewers. These viewers rely on traditional television the most and can least afford to lose their television lifelines. We have a responsibility to make sure that these groups whether in our families, churches or communities are equipped and ready for this transition," said Cynthia Perkins-Roberts, Nielsen African American Advisory Council (AAAC). "Go for the Green" Food Drive to Benefit Harvesters KANSAS CITY, MO, (kansascityfrontpage.com), January 26, 2009 - 2009 marks the 23rd year that the Kansas City St. Patrick's Day Parade Committee has sponsored the "Go for the Green" food drive to benefit Harvesters, the Community Food Network, Kansas City's only Food Bank. The "Go for the Green" food drive runs from March 1st through the 17th. Since 1986, numerous Elementary, Jr. High, and High Schools as well as a number of grocery stores have participated in this food drive. Their support has helped Harvesters raise thousands of pounds of food to help supply Kansas City 's food pantries, soup kitchens, and shelters. In just the last nine years alone, the "Go for the Green" food drive has generated over 250,000 pounds of food! That represents more than 200,000 meals for those in need. This year, schools throughout the metropolitan area, have teamed up with Harvesters and the Kansas City St. Patrick's Day Parade Committee, to help make this year's "Go for the Green" food drive the most successful one yet. Look for the "Go for the Green" food drive Barrels at the Irish Museum at Union Station.   The Kansas City Front Page is owned and maintained by the Moore Design Group for the sole purpose of disseminating news and information about the Metropolitan Kansas City area. Text or graphics may not be copied, rewritten or distributed in any manner whatsoever without written permission. For more information, contact editor@slfp.com All rights reserved world wide © 2007 - 2009 Moore Design Group. |
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